Wow Russia's Frigate Ecojet view the pictures and you'll love it.

The design and manufacture of large commercial aircraft is one of the world's most challenging industries.

Two aviation giants dominate the field: U.S.-based Boeing and European consortium Airbus.

So can a Russian upstart succeed in its goal of redefining the market with a new aircraft concept whose unique characteristics place it in a category of its own?

The new manufacturer is Moscow-based private company is Rosavia.

Its concept is the inelegantly named Frigate Ecojet.

Russian tradition

The Frigate Ecojet aims to bridge this market gap by combining the capacity of a wide-body aircraft with the economics and range of a narrow-bodied one.

It's been designed to fly between 276 and 358 passengers over distances of 3,000 to 4,000 nautical miles, depending on the model.

Although currently a private company, Rosavia follows the tradition of Russia's aircraft design bureaus.

Some of its senior technical personnel were involved in the roll-out of airliners such as the medium-range Tupolev Tu-204 and the Tu-214.